💰 How to Price Your Items for Reselling
✅ Listed with confidence and a plan to adjust
🔍 Step 1: Start with Sold Comps (Not Current Listings)
Before you list anything, search eBay (or your reselling platform of choice) for Sold Listings, not just active ones.
How to check sold comps:
- Open the eBay app or go to eBay.com
- Search for the item (brand, model, size, color)
- Filter by: ✅ “Sold Items” and ✅ “Completed Listings”
- Look at what the item actually sold for — not what someone wants for it
🧠 RiR Tip: Look at the last 10 sales. If the average sold price is $35, that’s your pricing zone. Don’t fall for listings that are priced at $80 and sitting unsold for months.
🎯 Step 2: Calculate Your Profit Floor
Before pricing, you have to know your minimum acceptable profit.
Let’s say:
- Your COGS = $5
- eBay + PayPal fees = $6
- Shipping = $6
- Supplies = $0.50
- Desired profit = $15
Then your floor price = $32.50 minimum
Price anything below that, and you’re losing money.
Use this to weed out low-profit items before you list.
⚖️ Step 3: Check the Competition — Then Undercut or Add Value
Now compare your item to active listings:
Ask yourself:
- Am I the lowest price for this exact item in this condition?
- Do I have better photos, faster shipping, or more complete details?
- Should I price slightly higher and accept offers, or be the lowest and sell fast?
🧠 Rooted Mindset: Price based on strategy, not emotion. “Just because you love it doesn’t mean it’s worth $10 more than comps.”
💵 Step 4: Choose a Strategy
Strategy | Best For | What You Do |
Competitive BIN | Common, in-demand items | Match or slightly undercut top results |
BIN + Best Offer | Mid-tier or collectible items | Price 10–15% above your target, accept offers |
High BIN (Holdout Pricing) | Rare or high-profit items | Price high and wait for the right buyer |
Auction | Uncommon, high-demand, or quick flips | Start low to spark competition |
🧠 RiR Flow: Most Rooted in Reselling pricing is BIN with Best Offer, built on clean data and a profit-first mindset.
📊 Step 5: Track and Adjust If Needed
Price it. List it. Then watch it.
Check your:
- View count
- Watchers
- Time on market
If it’s been 30+ days with no bites:
- Revisit comps
- Refresh your photos or title
- Drop the price by 10–15%
🧠 Rooted Tip: RiR doesn’t wait 6 months for a stale pair of shoes to sell — they rotate it out or relist with a fresh strategy.
📌 Final Checklist (Rooted-Style)
✅ Checked at least 5 sold comps
✅ Calculated your minimum profitable price
✅ Compared with current active listings
✅ Chose the right pricing strategy
